Co-written and Directed by Matthew Vaughn, Based On The Comic by Mark Millar and John S. Romita Jr. and Featuring A Powerful Ensemble Cast, Kick-Ass Dominates with 1.4 Million Units Sold In Its First Week
SANTA MONICA, Calif., Aug 12, 2010 /PRNewswire via COMTEX/ --
Just like its title character, the DVD, Blu-ray and digital download debut of Kick-Ass did not need any superpowers to take down the competition on the weekly charts as it proved dominant across all revenue channels this past week. Released by Lionsgate(R) (NYSE: LGF), the leading next generation studio, Kick-Ass has debuted number one on the DVD sales chart. The Blu-ray combo pack of the film (three discs- including Blu-ray, DVD and digital copy), also debuted at number one. In addition, the release came out of its first weekend as the top movie download on the iTunes store, Zune and Sony/Playstation and achieved the biggest digital week performance ever by a Lionsgate title.
Kick-Ass, which grossed nearly $50 million domestically and $100 million worldwide during its theatrical run, also achieved the highest box office-to-DVD conversion rate for all major DVD releases this quarter, helping Lionsgate to maintain their industry leadership in box office-to-DVD conversion. Lionsgate also had the top two converting titles last quarter for films over $10 million box office with From Paris With Love and Daybreakers.
"Kick-Ass is truly one of the most unique, entertaining, and action-packed movies of the year," said Ron Schwartz, Lionsgate General Manager and Executive Vice President. "With its strong word-of-mouth, we felt confident that it would have a powerful home entertainment debut and are particularly pleased with the success of the Blu-ray combo pack, which accounted for 42% of week one sell-through revenue."
Co-written and directed by Matthew Vaughn (upcoming X-Men: First Class), the ass-kicking adventure about unlikely real-life crime fighters stars Aaron Johnson (Nowhere Boy), Christopher Mintz-Plasse (Superbad) and Mark Strong (RobinHood, Sherlock Holmes), along with the dynamic father-daughter duo played by Chloe Grace Moretz (upcoming Let Me In), and Nicolas Cage (National Treasure series). Based on the comic written by Mark Millar and John S. Romita Jr., the story follows Dave Lizewski (Johnson), an ordinary teenager who goes unnoticed in high school until he dons a mask to become "Kick-Ass," a real-life crime fighter. Bruised and beaten and without any real super powers, he is saved by a father-daughter duo (Cage as "Big Daddy," Moretz as "Hit-Girl") who have been fighting their own battle against a vicious crime-lord. After a firestorm of Internet publicity, Kick-Ass becomes the target of the same crime lord, which leads to the ass-kicking finale when the three crime fighters take on the crime lord, his son Red Mist (Mintz-Plasse) and his gang of criminals.
Lionsgate (NYSE: LGF) is the leading next generation studio with a strong and diversified presence in the production and distribution of motion pictures, television programming, home entertainment, family entertainment, video-on-demand and digitally delivered content. The Company has built a strong television presence in production of prime time cable and broadcast network series, distribution and syndication of programming through Debmar-Mercury and an array of channel assets. Lionsgate currently has nearly 15 shows on 10 different networks spanning its prime time production, distribution and syndication businesses, including such critically-acclaimed hits as "Mad Men," "Weeds" and "Nurse Jackie" along with new series such as "Blue Mountain State" and "Running Wilde" and the syndication successes "Tyler Perry's House of Payne," its spinoff "Meet The Browns" and "The Wendy Williams Show."
Its feature film business has generated such recent hits as TYLER PERRY'S WHY DID I GET MARRIED TOO?, the action film KICK ASS and the critically-acclaimed PRECIOUS, which has won two Academy Awards(R). The Company's home entertainment business has grown to more than 7% market share and is an industry leader in box office-to-DVD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 12,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate brand remains synonymous with original, daring, quality entertainment in markets around the world.
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